Pretinhosidadz Festival was an internal project created in 2023 for DZ Estúdio, the agency I worked at. Every week throughout December, the agency organized an event to promote Black Awareness Month, and I was brought in to create the visual identity and an email announcement to send out to the entire agency.

The concept leaned into the idea of a music festival, playful, attention-grabbing, and deliberately different from the agency's usual internal communications, giving the campaign its own distinct energy rather than blending into everyday emails. The identity was later carried over to the agency's social media as well, so clients could see and celebrate the initiative alongside the internal team.